There’s no getting around the fact that 2020 has been a gut punch for millions.


You’re human. You know that. The question is, what can you do about it?


While many of us are strapped for cash right now, it doesn’t mean charitable giving is off the table – nor does it mean treating yourself is out of bounds either. Particularly when just buying yourself a new fragrance could help get much needed support to someone out there in dire need.


Below, we round up this season’s key beauty buys that come with added benefits – as well as the initiatives ensuring no woman has to go without hygiene essentials.



What to shop

Nursem handcare range


Created by Antonia, a paediatric nurse who struggled intensely with dry, cracked and painful hands, Nursem’s products don’t just work in the face of the most strenuous hygiene habits – they also give back. For every purchase made, the brand will donate a month’s worth of Nursem to an NHS nurse or midwife. With 100,000 medical professionals helped so far, this is one brand that definitely makes good on its promises.


Buy here


Estee Lauder Advanced Night Repair


For 27 years, Estee Lauder has been supporting the Breast Cancer Research Foundation through the release of targeted pink products every October. This year, for Breast Cancer Awareness Month, the company is offering a special edition of its cult favourite Advanced Night Repair serum. On sale until June 2021, 20 per cent of the proceeds of every bright pink, limited edition bottle will go directly to charity, helping breast cancer sufferers across the UK.


Buy here


Bobbi Brown Pretty Powerful Collection kit


Smart Works is one of our favourite charities here at The Flock, helping unemployed women get back into the workplace through a powerful combination of coaching and styling. The charity has long partnered with Bobbi Brown, which this year is offering a staggering 100 per cent of the proceeds from its Pretty Powerful Collection make-up bag to the organisation. Featuring a Vitamin-Enriched Face Base, Smokey Eye Mascara and cult Pot Rouge within an embroidered pouch designed by Elizabeth Scarlett, this kit makes a perfect gift (or self-gift) for the smartest women in your life.


Buy here


Jo Malone Peony & Blush Suede Cologne


We hardly need another reason to stock up on this bestselling fragrance, a gorgeous feminine blend of peony, red apple, jasmine and rose. But with £20 from each 100ml bottle of cologne sold going to the Breast Cancer Research Foundation this October, we’ve got extra motivation anyway…


Buy here


Beauty Bay’s essentials


They might not be the sexiest items on the list, but tampons and hand sanitiser are both essential items right now, so any opportunity to give back through their purchase has to be welcomed. Simply stock up on your hygiene must-haves through online retailer Beauty Bay’s ‘Beauty That Gives Back’ initiative, and all profits will go directly to the NHS Charities Together COVID-19 Urgent Appeal. Genius.


Buy here


Kohl Kreatives make-up brushes


Despite doing a roaring trade in its sustainably-made make-up brushes, Kohl Kreatives has yet to turn a profit. Instead, the firm ploughs all of its profits into Kohl Kares, its own charitable consultancy which offers make-up tuition and support to transitioning transgender people and cancer survivors.  


Buy here


Origins Blooming Lip Duo


Practical, pretty and philanthropic, Origins Blooming Lip Duo is the perfect pick me up for right now. Containing a Blooming Sheer Lip Balm in Pink Blossom and a Blooming Shine Lip Glaze in Rose Blush, 100 per cent of the proceeds from this kit go to the Breast Cancer Research Foundation. We love that both formulas are environmentally sound, making use of reclaimed flower petals and waxes too…


Buy here


Kiehl’s Ultra Facial Cream


Kiehl’s Ultra Facial Cream is a cult favourite for a reason, and a must have for all manner of dry skin woes. But this year, there’s an extra reason to stock up. The brand’s pledged to donate £20,000 from sales of its special edition pot to Just Like Us, an organisation founded to help and support young people across the LGBTQ+ community.


Buy here


Mac Viva Glam


Every year since 1994, MAC has created a capsule collection of iconic lipsticks to raise funds for its VIVA Glam fund – and while proceeds were initially targeted towards raising awareness of HIV and AIDS, today the fund is distributed among a host of charities ensuring equal access to healthcare, including COVID-19 support, for vulnerable people. With more than $500million raised to date, this year shoppers can choose between universally flattering nude, red and plum shades.


Buy here


Where to drop


Done stocking up above? If you’re now looking to clear out some space in your beauty cabinet, the organisations below can help. Whether it’s an unwanted gift, a donation or an opened product that just doesn’t suit you, there’s a charity that’ll take it off your hands and redistribute to someone in need…


Beauty Banks


Founded by beauty industry bigwigs Jo Jones and Sali Hughes, Beauty Banks distributes products to a host of refuges, homeless shelters and food banks across the country. Currently, the organisation is focussing on ending hygiene shaming in our schools through its ‘The Kids Are Not Alright’ campaign, dispensing everything from deodorant to toothpaste to children in need across the UK. Helping couldn’t be easier – simply drop your donations off in any participating Superdrug store, or donate through the GoFundMe page.


Lend your support here


Toiletries Amnesty


A godsend for those in dire need of a cabinet clear out, Toiletries Amnesty offers a directory of 172 organisations across the UK which accept hygiene and beauty donations. Many will accept open products  – ideal for ill-advised purchases that just don’t suit your skin – as well as miniatures and samples, which the organisation says are particularly useful in spaces such as homeless shelters and refuges.


Lend your support here


Bloody Good Period


Periods don’t stop in a pandemic, yet the coronavirus crisis has left tens of thousands of women and girls at risk of menstrual poverty across the UK. Bloody Good Period delivers sanitary products to those who can’t afford them, and provides menstrual education to those less likely to access it. Head to the website to make a monthly or one-off donation, and help a woman navigate her cycle without shame.


Lend your support here


The Hygiene Bank


Cleanliness has never been more important than in 2020, and The Hygiene Bank recognises that, providing both personal and household hygiene products to those who need them most. With 749 drop-off points across the country accepting everything from deodorant to surface cleaner, the organisation ensures nobody need choose between cleaning their kitchen or filling their cupboards.


Lend your support here



Don’t forget the therapists



The total shutdown of Britain’s beauty industry left tens of thousands of therapists, primarily women, at risk of dire financial difficulty. Now, months later, with a full reopening still not on the cards, skincare guru Caroline Hirons’ Beauty Backed campaign is working to ensure no industry professional be forced into poverty. Alongside the organisation’s campaigning role, Hirons is hosting a series of Beauty Backed raffles, which have so far raised nearly of £500,000 for the Hair and Beauty Charity. Supporters buy tickets for a chance to win a literal suitcase full of some of the best products the beauty industry has to offer.


Buy your tickets here


Share this
Back to category