OK, raise your hand if you’ve stopped wearing clothes.
Jeans? Begone. Chinos? Nope. Anything with a zip? No longer in my sartorial vocabulary. Instead, my entire wardrobe now consists of day pyjamas and night pyjamas. No wonder then that my Instagram feed is filled with the latest loungewear.
Here’s the catch. If you shop sustainably, finding the perfect ethical loungewear can be really tough. Greenwashing is particularly rife in the loungewear market right now, but, we’re here to cut through the noise with our pick of the ethical bunch. You can thank us later…
Recycled, recyclable and ridiculously comfy, we can’t get enough of size-inclusive superbrand, Girlfriend Collective. From super-soft undies and chic activewear to slightly oversized joggers in five colours, you’ll never want to take this stuff off. Psst — the joggers also have pockets.
A brand best known for its bras, Organic Basics has recently entered the loungewear market with a bang. I’m particularly fond of the new line of TENCEL loungewear, which is perfect for the human that runs hot. Throw on the super-soft tee and shorts for your new WFH uniform.
Ninety Percent is the new kid on the sustainable block, but it’s already got something of a cult following. Creating relaxed fit joggers, jumpers and ethical activewear, it’s well worth a visit for those seeking a schlubby feel with lots of style. We love these block panel joggers, seamlessly taking you from bedroom to biscuit aisle.
While dresses might be the first thing that springs to mind when you think of Nobody’s Child, the brand has recently ventured into ethical and low-cost (no, really) loungewear. From colourful tracksuits to super-soft throw-on jumpers, this is the place to find the perfect, purse-friendly blend of stylish and sustainable.
Made from organic cotton, Christy Dawn’s Sonny Sweater is one of its bestsellers, and for good reason. Super-soft and the perfect oversized fit, this jumper is one you’ll wear year after year. Fancy treating yourself? There’s an entire matching set available…
We can’t get enough of Damson Madder’s loungewear. Naturally dyed and made with organic and recycled materials, these truly allow you to do your bit for the planet in style. Available in a variety of colours, our pick is their bestselling plum-pink set. Oh, and yes, they’ve got pockets.
Lora Gene’s loungewear is designed for people that don’t like tracksuits. Handsewn in her London-based studio, each set is created using ethically-sourced silk. We recommend the Sand Beige Shorts for the ultimate in comfort. Psst — all of GENE’s clothing can be made to measure, so be sure to note your numbers before buying.
Les Girls Les Boys
Made from 100 per cent organic cotton and with sustainability sewn in throughout the entire business, Les Girls Les Boys have created the perfect joggers. Unisex and androgynous, they’re the perfect work from home attire. While they have a few colourway options, we recommend their fresh, natural green or fuschia pink for sartorially-minded naps.
Almost always sold out, you’ll want to pre-order Stalf Studio’s super-soft, stretchy sweats. Perfect for post-partum or maternity, the stretchy waistband can keep up with bloating, pregnancy and surgical recovery, making them the perfect gift for any new mamma.