Dalbir Bains knows a thing or two about fast fashion – and about its downfall.


Having worked with brands including BHS and House of Fraser back in their pre-digital High Street heydays, she’s more than familiar with the machinations of mass market style. More recently, she’s also helped international online names such as Zalando claim huge swathes of the customer base that once stepped into those brick and mortar stores. She is, in short, a style stalwart. She has also, she believes, assembled a crack team able to answer fashion’s biggest quandary – can ethics and sustainability ever co-exist with affordability at scale?


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