From endless social media posts and press releases to a raft of ECG reports, the fashion industry’s been spending a lot of time lately waxing lyrical about the fabulous new climate strategies it’s implementing. And as September brings about the annual focus on new trends, there’s one shining more brightly than all the others. Fashion’s newest obsession? Climate positivity.


The message being sent, loud and clear, is that the industry is ready to take responsibility for its shortcomings. Why, then, do so many of us feel uneasy about all this positivity?


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