From endless social media posts and press releases to a raft of ECG reports, the fashion industry’s been spending a lot of time lately waxing lyrical about the fabulous new climate strategies it’s implementing. And as September brings about the annual focus on new trends, there’s one shining more brightly than all the others. Fashion’s newest obsession? Climate positivity.
The message being sent, loud and clear, is that the industry is ready to take responsibility for its shortcomings. Why, then, do so many of us feel uneasy about all this positivity?
Ready to join The Flock?
When you join The Flock, you pay it forward. Every paid subscription generates a second for a woman on reduced income, ensuring we remain advertising-free and accessible to all.
Want to support us? Subscribe below for just £4.99 a month and get your first 14 days free. Can’t afford that right now? Click waitlist, and you’ll get 14 days free access while you wait for someone to pay it forward.
Got a gift card to redeem? Click here.
Already have an account? Sign in here.