Whether you’re single or coupled up, if you’ve spent any time on the dating scene in the last decade, there’s a significant chance your search for love involved swiping right.


From Tinder to Bumble to Hinge, dating apps have grown massively in popularity over recent years. More than 200 million users are now registered worldwide. Bumble was downloaded around 19 million times in 2020, while in the first quarter of 2021, Match.com amassed more than 11 million paid subscribers. Meanwhile, the most popular dating app of them all, Tinder, currently boasts 75 million monthly active users. Clearly, dating apps are big business – and they’ve had some positive impacts on society too.


Although widely used by people of all genders and sexual orientations, research suggests that dating apps may be particularly appealing to LGBTQIA+ individuals wishing to meet potential partners without having to disclose their identity or sexual orientation in a more public setting. Motivations for using dating apps have also shifted over time, with many users report logging in to improve their flirting skills, socialise and even just to pass time


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