“The COVID-19 pandemic is hitting the fashion industry from every angle and severely impacting all of the global fashion capitals, and while there is no immediate end in sight, there is an opportunity to rethink and reset the way in which we all work and show our collections,” read a statement from the British Fashion Council and the Council of Fashion Designers of America, dated May 21, 2020.


“We are united in our steadfast belief that the fashion system must change, and it must happen at every level,” it continued. It was an important statement, one that also covered reducing the number of shows, reducing the need for travel, and focusing on creativity over product volume.


It seemed to set the scene for a fashion week transformation. Yet, within the same calendar year as the scaled down, digitised AW21 fashion week events Covid necessitated, it seems we’re very much back to normal. Stylists, buyers, influencers and… Larry David have flocked back to highly produced physical shows where 50 or 60 new looks may be sent down the runway.


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