Last week, TV presenter Laura Whitmore excitedly announced that she is the new ambassador for Primark Cares, the high street giant’s sustainability initiative. As part of her 12-month role, Whitmore promised to play a “vital role in making change for the future” and ask “all the questions… you have when it comes to sustainability for big high street brands”. The announcement ended with a note that her entire outfit was from Primark.
To many, the post will sound like good news. Thanks to organisations like Fashion Revolution and Remake, as well as educators and activists sharing fashion facts and news on social media, many people now have some idea of issues such as child labour or low pay within the fashion industry. So cheap, stylish clothes that don’t cause harm sound pretty great.
Ready to join The Flock?
When you join The Flock, you pay it forward. Every paid subscription generates a second for a woman on reduced income, ensuring we remain advertising-free and accessible to all.
Want to support us? Subscribe below for just £4.99 a month and get your first 14 days free. Can’t afford that right now? Click waitlist, and you’ll get 14 days free access while you wait for someone to pay it forward.
Already have an account? Sign in here.