Ask anyone who’s worked in marketing about *that* meeting before Pride month. They’ll know the one.
Copywriters, designers and marketing executives are used to being dragged into a faceless boardroom towards the end of May. There will be a vague attempt to raise ideas, suggestions such as donating money towards LGBTQ charities, creating an internal steering board or maybe, just maybe, firing the homophobic sales lead who somehow still thinks its ok to say ‘that’s so gay’ when asked if he wants to use sunscreen at the company drinks in 36 degree heat. Inevitably, though, the outcome will look something like this.
Marketing Director: “The designers need to slap a rainbow on every single logo we have, marketing needs to tweet something about our three gay employees and internally, maybe we should send out an email titled ‘I’m proud to be me’.”
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