Ah, New Year’s resolutions. They’re always made with the best of intentions, but how many of us actually stick to them? Data suggests that, in 2021, almost 80% of people bailed on their resolutions by mid-February. Are we getting close to this year’s best laid plans being unceremoniously ditched?

 

While traditional resolutions, like taking up swimming or cutting contact with your ex might end up failing, setting clear intentions for how you want to move towards bigger goals is a healthy exercise.

 

And when it comes to money, setting clear targets is important.

 

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Written by
Alexia and Margot de Broglie

Alexia and Margot de Broglie are the co-founders of Your Juno, the first financial education app focused on the empowerment of women and non-binary people. They also happen to be sisters, and while they grew up with a single mum determined to make them financially independent, when they started talking to their friends about money, they noticed a stark difference in the way different genders handled the topic. While the men were outspoken about investments, mortgages and crypto, their women and non-binary friends didn’t feel confident broaching the topic. Why? Because of a financial literacy and confidence gap that sees women advised predominately to budget and save, while men are directed to invest and grow their money. The impact of this is a gender wealth (and power) gap that puts women and non-binary people on the backfoot every-damn-day. Alexia and Margot want to change that with Your Juno, an app offering easy to digest courses from experts across finance, and a safe space for women and those from marginalised genders to gain financial confidence.

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