If my Instagram timeline is anything to go by, female entrepreneurial success is everywhere.


Every day, I scroll through feeds full of self-development tips and inspirational content. But in reality, women are far from equal players in the start-up world, with just 2.3% of venture capital investment going to female founders in 2020. There is a striking disconnect between Instagram and reality – but what is the gap, and why does it exist?


The answer lies in influencer entrepreneur culture – the exaggerated personal branding that combines the popular world of start-ups with the glamour of influencing.


Ready to join The Flock?

When you join The Flock, you pay it forward. Every paid subscription generates a second for a woman on reduced income, ensuring we remain advertising-free and accessible to all.

Want to support us? Subscribe below for just £4.99 a month and get your first 14 days free. Can’t afford that right now? We'll be reopening our waitlist for paid forward memberships soon, so watch this space.

Got a gift card to redeem? Click here.

Already have an account? Sign in here.

Share this
Back to category