A sustainable clothing boutique might not be your first stop when looking to tackle period poverty. And yet, the small but mighty Sancho’s has done more to tackle the issue during lockdown than most MPs, offering reusable period pants – and a host of other items besides – at cost price to those with limited disposable income.


“We sold 900 pairs of period pants under the transparent pricing model and 23% of them were at our lower tier, cost price,” owner Kalkidan Legesse tells me, reeling off the figures without a moment’s hesitation. “From a business perspective, that's not an existential crisis. OK, we're not making any money from those sold at cost price, but we're not losing money either, and if it means a few hundred extra people can access a product that they otherwise wouldn't, then good – let them access it.


Ready to join The Flock?

When you join The Flock, you pay it forward. Every paid subscription generates a second for a woman on reduced income, ensuring we remain advertising-free and accessible to all.

Want to support us? Subscribe below for just £4.99 a month and get your first 14 days free. Can’t afford that right now? We'll be reopening our waitlist for paid forward memberships soon, so watch this space.

Got a gift card to redeem? Click here.

Already have an account? Sign in here.

Share this
Back to category