A sustainable clothing boutique might not be your first stop when looking to tackle period poverty. And yet, the small but mighty Sancho’s has done more to tackle the issue during lockdown than most MPs, offering reusable period pants – and a host of other items besides – at cost price to those with limited disposable income.

 

“We sold 900 pairs of period pants under the transparent pricing model and 23% of them were at our lower tier, cost price,” owner Kalkidan Legesse tells me, reeling off the figures without a moment’s hesitation. “From a business perspective, that's not an existential crisis. OK, we're not making any money from those sold at cost price, but we're not losing money either, and if it means a few hundred extra people can access a product that they otherwise wouldn't, then good – let them access it.

 

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