We might not have known it at the time, but on February 28, 2011, Ofcom gave us Love Island as we know it.


That was the day when, after much debate on both sides of the argument, the regulator relaxed the rules that had previously barred product placement in British television shows. Since then, we’ve seen PG Tips mugs on Deal or No Deal, a Nationwide cash machine in Coronation Street and clunky VISA-branded payments in TOWIE – but no other programme blurs the lines between entertainment and advertising quite like ITV’s Love Island.


Ready to join The Flock?

When you join The Flock, you pay it forward. Every paid subscription generates a second for a woman on reduced income, ensuring we remain advertising-free and accessible to all.

Want to support us? Subscribe below for just £4.99 a month and get your first 14 days free. Can’t afford that right now? We'll be reopening our waitlist for paid forward memberships soon, so watch this space.

Got a gift card to redeem? Click here.

Already have an account? Sign in here.

Share this
Back to category