A friend called me last week in a right state.


“My face is bleeding”, she wailed down the phone skipping the pleasantries. “What can I do? My skin hurts, it’s so sensitive I can barely touch it, and I’m scaring the cat?”


When her breathing levelled-out, I discovered she’d been using a retinol skin cream for the first time. Like many before her, she’d dived in, using a product containing one per cent strength retinol, otherwise known as Vitamin A. Why? Because she wanted results, and she wanted them fast.


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