Have you toyed with the idea of investing, but felt too overwhelmed to begin? Maybe you’re curious about how your money could future-proof your own life and the planet too?

 

First thing’s first. It’s essential to keep in mind that past performance is no indicator of future success, so you should never (ever) invest more than you can afford to lose.

 

With that in mind, investing your hard-earned cash shouldn’t be something which means leaving your morals behind – but what exactly is ethical investing?

 

Socially responsible investment can lead to both a healthy financial return and positive social change – win, win – by excluding profiting from organisations or activities considered harmful to society or the environment. But how do you become an ethical investor, or begin investing at all for that matter? Here’s our step by step guide to getting started…

 

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Written by
Alexia and Margot de Broglie

Alexia and Margot de Broglie are the co-founders of Your Juno, the first financial education app focused on the empowerment of women and non-binary people. Sisters who grew up with a single mum determined to make them financially independent, when they started talking to their friends about money, they noticed a stark difference in the way they handled the topic. While the men were outspoken about investments, mortgages and crypto, their women and non-binary friends didn’t feel confident broaching the topic. Why? Because of a financial literacy and confidence gap that sees women advised predominately to budget and save, while men are directed to invest and grow their money. The impact of this is a gender wealth (and power) gap that puts women and non-binary people on the backfoot every-damn-day. Your Juno aims to change that, offering easy to digest courses from experts across finance, and a safe space to gain financial confidence.

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