While yesterday, we helped you shop for the key women in your life – or, to make your own Santa list – what about those hard to buy for others? Allow us to help.


Today, we’re expanding our net well beyond womenswear. From the kids gifting options that eschew dayglo plastic, to brilliant buys for the men, to perfect presents for every other sustainability stalwart in your life, it’s all here.


We’ve personally selected every business you’ll find below based on our admiration for their eco credentials, ethical practices and charitable endeavours, and we’re very confident in saying each represents money well spent. 


So, without further ado, here are our favourite sustainable stores ensuring you make the right small business owners happy dance this December…


For him…

Elvis & Kresse

Large washbag, £70, Elvis & Kresse


Elvis & Kresse is a business with sustainability and philanthropy very much sewn into its DNA. Founded in 2005 by Kresse Wesling MBE and James ‘Elvis’ Henrit, the brand takes material otherwise destined for landfill and uses highly-skilled traditional craftsmanship to transform it into a striking range of accessories.


While leather elements are rescued through an ongoing partnership with the Burberry Foundation, it’s the signature decommissioned fire-hose that sets the range apart. Waterproof and otherwise wasted, fire-hose is a material that’s made to withstand some serious wear, ensuring these pieces will last and last. What’s more, 50 per cent of the brand’s profits go to The Fire Fighters Charity and Barefoot College.


Since its launch, Elvis & Kresse has donated more than £170,000 to its charities, and rescued more than 220 tonnes of material from landfill. How’s that for business with purpose?


Shop the collection here


Brothers We Stand

Brava Fabrics ‘Alaska’ essential shirt, £84, Brothers We Stand


When Jonathan Mitchell set about finding stylish, sustainable menswear that would last for years in his own wardrobe, the offering was slim. His solution? He set up his own online boutique with the purpose of curating a collection of ethically-sound menswear.


Today, Brothers We Stand offers dozens of brands, each with sustainability and style equally prioritised, and the range is ever growing. Brilliantly, every item is listed with a product footprint, ensuring shoppers are given full transparency about how their clothes are made, sourced and sold. From jumpers and trousers to outerwear and accessories, this is a one stop shop for men who prize both ethics and aesthetics.


Shop the collection here



Reversible hooded Polartec jogger, £484, 


For more than 25 years, Jeff and Karina Griffin have specialised in creating technical and sustainable luxury outerwear that truly combines fashion with function. Every Griffin garment is crafted in a high-end Italian mill using superior ‘second life’ fabrics, by artisans also working on products for Moncler and Fendi.


Taking a circular approach, each garment is painstakingly put together in very limited quantities using ex-military materials, designed for high-performance and repurposed to create clothes that will last through the toughest conditions.


And if that weren’t sustainable enough, the brand’s renewables-powered studio is also set on the Griffins’ farm, a working eco-retreat for outdoors enthusiasts, sustained throughout their visits on the farm’s own produce.


Shop the collection here


Swifty Scooters

SwiftyAIR MK2 scooter, £499, Swifty Scooters


While many of us have gotten out of the way of commuting this year, it’s safe to say the day will come where we’ll once again face a trail to work – and who’s rushing to return to public transport or the stress of traffic jams?


That’s where Swifty Scooters comes in. Created by Manchester-based husband and wife design team, Jason and Camilla Iftakhar, in 2011, Swifty aims to make commuting fun, as well as environmentally sound. Aimed at helping to reduce pollution in the UK’s city centres, the couple, who both scoot to work daily, offer a range of sleek and stylish, award-winning  scooters for adults. This best-selling AIR model comes with all-terrain capability, making it as rideable on off-road trails as it is on the city streets. It’s also the brand’s most popular model with dads!


Shop the collection here


For the kids…

From Babies with Love

‘Little Star’ large organic gift set, £37.90, From Babies With Love


While giving to the babies in our lives is a joy, it can be easy to forget that, across the world, hundreds of thousands of babies have far less than our own. That’s where From Babies With Love comes in.


The organisation gives every penny of profit made on its ethical, sustainable and organic gifts for babies and parents to vulnerable and orphaned children, providing everything from nursery and schooling to support in displaced people’s camps for 26,758 youngsters in 39 countries to date. 


The range includes all manner of beautiful gifting options, such as the pretty but practical Little Star muslins set pictured. So by shopping here, you can be assured you’re not just delighting the families in your own life, but many others too.


Shop the collection here


Dream On 

Slogan tees, from £24, Dream On


We’re huge fans of Dream On, which combines fashion and activism in a way that genuinely prompts conversation around the dinner table. Created by mums Katie Connelly and Emi Ozmen-Prendergast, the tongue-in-cheek range of wares features smile-inducing slogans such as ‘Tuck Frump’ and ‘Bored of Borders’, with proceeds from the sale of each item going to charities specific to their message – the former funds anti-bullying organisations, the latter charities helping displaced people.


For Christmas, the zero-waste brand is bringing back all of its time-limited slogans, printed to order onto sustainable cotton tees, babygros, sweatshirts and hoodies. Available in both adult and kids’ sizes, we’ve found them a great way to make politics and political discussion accessible to little minds…


Shop the collection here


Thea Chops Books

How Frank Helped Hank book, £7.99, Thea Chops Books


When author Suzanne Hemming became a mum, she was dismayed to find that children’s books hadn’t moved on with modern attitudes. Bored of tales of weak (white) pretty princesses and strong (white) knights who save the day, she set up Thea Chops Books to spread a new, more diverse message in kids literature.


Since then, she’s written three books, each with equality and diversity at their heart – She’s Not Good for a Girl, She’s Just Good, The Queen Engineer and How Frank Helped Hank. Beautifully illustrated by Jacquie Hughes, the tales deal with everything from female ambition to toxic masculinity, in rhyming language that’ll appeal to pre-schoolers and early readers alike.


Shop the collection here


Owa Yurika

‘Mio’ dress, £110, and ‘Shion’ dress, £110, both Owa Yurika


Founded by Japanese mother-daughter duo Yuki and Yuriko Oshima, and run from both Japan and London, Owa Yurika seeks to dress children as little individuals in their own right. With a focus on enjoyment and exploration, the brand creates sustainable and ethical, non-gendered playwear, as well as beautiful dresses and coats featuring details inspired by Japanese heritage.


Using natural and sustainable fabrics, and manufactured in responsible, family-run ateliers in Japan and China, these are clothes built to be handed down from generation to generation. Owa Yurika even offers a repair service to increase longevity.


There’s also a strong focus on traditional, non-digital play, and the brand has a dedicated section on its website to help encourage children to try everything from origami to foraging.


Shop the collection here


Pop My Way

White, long-sleeved bodysuit, £22, sky cardigan, £26 and sky bow tie collar, £12,
all Pop My Way


Pop My Way takes sustainability very seriously indeed. The babywear brand’s entire supply chain is GOTS certified, meaning everything from its water, energy, chemical and dye use to the wages it pays its manufacturers is closely monitored and audited. Every item in the range is made in Peru, using local organic pima cotton – a fabric which doesn’t just tick ethical boxes, but practical ones too.


Designed for babies from birth to 18 months, the soft, non-pilling and versatile range centres around basics, such as bodysuits, sleepsuits, trousers and cardigans, featuring poppers for a whole host of add-ons. From Peter Pan collars to dummy straps and bibs, accessories can be added and removed within seconds. Even lost socks are relegated to the past, thanks to clever ankle poppers, making packing a nappy bag each day a lot less laborious.


Shop the collection here


For everyone you know…


Tiger & Co rose gold soy candle, £16, Wearth


We struggled to know where to include Wearth given, in reality, it’s something of a one-stop sustainable shop for everyone on your gift list – think Amazon with ethics. As such, we’d recommend setting aside some time to really delve into the range on offer here.


Effectively, founders Edward Davies & Imogen Minoli have done the hard-graft for you, curating a lust-worthy range of fashion, beauty, jewellery, homewares and gift sets that all meet the highest ethical and sustainability standards around and encourage recipients towards living a zero-waste life.


The site puts ethos at its forefront, enabling shoppers to filter within categories including vegan friendly, handmade, made in the UK and plastic free, but it prizes aesthetics as keenly as ethics – basically, everything is beautiful. The result is a range of stunning sustainable gifts, cards and wrapping that ticks every box, and we couldn’t be more pleased to have found it.


Shop the collection here


Full disclosure


Every brand contained within this guide has been selected by The Flock and invited to feature on account of their sustainable, ethical and/or charitable credentials. The for-profit brands included have each made a small payment to help fund the cost of researching and producing the guide. No affiliate links have been used, and The Flock will receive no income for any sales made as a result of inclusion within this guide.

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