Seize the day or hit snooze?

I used to be very much a seize the dayer but since lockdown I’m more likely to hit snooze. Need to do something about that…


What motivates you in the morning?

My podcast, The Shift With Sam Baker, which is now in its fourth series. Knowing I’m going to spend an hour chatting to a fascinating woman – and then thousands of people are champing at the bit to listen to it – is enough to get anyone out of bed.


What would your dream weekend involve?

Friends! Beer! Cafes where you can eat AND drink inside! Bookshops! (Oh, how I long to go and wander around a bookshop). All things I took totally and utterly for granted a year ago.


What outfit are you most looking forward to wearing after lockdown, and where will you wear it?

Anything that comes out of a suitcase, anywhere that’s not home.


Image: Instagram @TheOtherSamBaker


What do you think is your finest quality?

I can’t choose between curiosity and resilience.


What was the greatest day of your life?

I’m lucky, I couldn’t pick just one.


What one item could you not live without?

My iPhone. Sad but true.


What’s the most useful thing your mother taught you?

Always SPF.


Coffee, tea or cabernet?

Can I have coffee and cabernet? And beer?


Sausage the cat at work (from home)
Image: Instagram @TheOtherSamBaker


What was the last thing that made you laugh?

Mel Giedroyc talking about “big furry hoofs” during my interview with her for The Shift pod.


And the last thing that made you cry?

Either something really serious like family stuff or something ridiculous like an animal documentary.


What is your greatest achievement?

Staying married for the best part of 30 years.


What embarrassing memory would you most like to forget?

Too many to count.


What is the greatest life lesson youd like to pass on?

Go with your gut. Seriously. If your gut says it’s wrong, do not ­– WHATEVER YOU DO – ignore it.



What song will always make you move?

Missing (Todd Terry Remix), Everything but the girl


And what book will always move you?

The Master and Margarita by Mikhail Bulghakov


What is your most burning ambition?

In my experience, burning ambitions can get you burnt.


What one thing do you avoid at all costs?

Anchovies. Bleugh. They infect everything they touch.


What is love?

Total acceptance.


How would you most like to be remembered?

As someone who made a bit of a difference.


The Shift – How I lost and found myself after 40 and you can too is out now in paperback, published by Coronet Books (£9.99). Buy your copy here. The Shift (On life after 40) with Sam Baker is available on all podcasting platforms.

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