I am tearing my hair out. I am bewildered. It is so difficult to ascertain what on earth this all means for me and my business. But I can no longer put my head in the sand and hide. It’s time. I need to deal with Brexit.

 

The thing is, even writing that word makes me want to crawl under my desk or, even worse, go and tidy out a cupboard instead. Anything but this, frankly. Clearly, that is not the manner in which I should approach my trading future. I need to deal with this properly for the survival of my business. But just what is it I’m actually dealing with?

 

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Written by
Dr Antoinette Fionda-Douglas

Antoinette is the co-founder and managing director of Beira. She is also an academic and a globally-recognised leader in the field of sustainable fashion, working with organisations including Fashinnovation, Fashion Revolution and the UN.

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