Feminism begins with finance. The problem is, many of us don’t realise this. 

 

For its part, society has not encouraged women to think about money. The financial sector has a long history of ignoring us. Investment advertising is still targeted almost exclusively at men. And don’t get us started on the gender pay gap…

 

Women and non-binary folks have long been kept out of this self-proclaimed boy’s club, but not without repercussions. We think it’s long overdue that we take matters into our own hands.

 

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Written by
Alexia & Margot de Broglie

Alexia and Margot de Broglie are the co-founders of Your Juno, the first financial education app focused on the empowerment of women and non-binary people. They also happen to be sisters who grew up with a single mum determined to make them financially independent. When the sisters started talking to their friends about money, they noticed a stark difference in the way their friends handled the topic. While the men were outspoken about investments, mortgages and crypto, their women and non-binary friends didn’t feel confident broaching the topic. Why? Because of a financial literacy and confidence gap that sees women advised predominately to budget and save, while men are directed to invest and grow their money. The impact of this is a gender wealth (and power) gap that puts women and non-binary people on the backfoot every-damn-day. Your Juno aims to change that, offering easy to digest courses from experts across finance, and a safe space to gain financial confidence.

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